First Central Hotel Apartments

The NEC system provides a complete communication solution for our hotel and other projects.

Featuring a rooftop pool with panoramic views of Dubai, First Central Hotel Apartments offers modern accommodation with excellent facilities in an Arabian-inspired décor. Continental cuisines are served at First Central Hotel’s “Manino” Deli Café and Restaurant. On Sheikh Zayed Road, First Central Hotel Apartments provides easy access to the TECOM area. The Mall of the Emirates and Dubai Marina are just 3 miles away.

To realize a modern and fully featured Hospitality Communication and Management solution for this 524-room property, the Group turned to Al Yousuf, leading provider of Computers & Telecommunications and strategic business partner of NEC in the Middle East. The requirement of First Central Hotels was for a communication solution that fully supports the complete hotel functionality which was easy to run and manage and was competitively priced.


  • State-of-the-art Hospitality Communication and Management solution
  • Integration with hotel’s Property Management System
  • Optimized staff efficiency


  • NEC Hospitality Communication Solution, consisting of;
    - NEC Communications Platform
    - Some 1800 phones - analogue and digital - each suited to its needs
    - Business ConneCT Operator & Contact Center
    - Integrated Call Billing and Management
    - Integration with Property Management System Opera
  • Al Yousuf, well-appointed and trusted NEC business partner


  • Integrated communication and management system
  • Easy to use and support
  • High level of efficiency
  • Excellent guest & employee satisfaction

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